O gênero editorial: uma proposta de caracterização

Abstract

In this research, we use the notion of genre in order to investigate a midiatic genre called editorial . The corpus of the analysis is composed by sixteen editorials, from ten magazines and six newspapers of national circulation in Brazil. The editorials of magazines are from five different Brazilian publications: Veja, Nova, Casa Cláudia, Todateen and Super interessante. The editorials of newspapers are from Folha de S. Paulo, Estado de Minas and O Globo. Our main purpose in this research was to verify, by examining the constituent aspects of genre as proposed by Bakhtin (1997), in which extent the regularities found in magazine texts and in newspapers texts of the corpus were enough to classify them as distinct genres. By analyzing the constituent aspects of genre proposed by Bakhtin (1997), which are the compositional organization, the style and the thematic content, we could find some similarities among the different magazine editorials and also among the different newspaper editorials of the corpus. At the same time, we could verify differences concerning the peculiar constituent aspects in these two editorial modalities. Therefore, our hypothesis is that the magazine editorial can be classified as a genre and not as a sub-genre of the newspaper editorial, as it is established in the current literature about genre. Another three aspects were examined in the corpus, in order to confirm our hypothesis: the communicative purpose in the perspective of Swales; the multimodality according to the studies of Dionísio (2006) and the influences of the support over the genre, proposed by Marcuschi (2003).