O sujeito contemporâneo e a lógica da visibilidade: solidão, espetacularização e captura pulsional na era digital

Abstract

This dissertation investigates how contemporary transformations of the body image, mediated by digital culture and neoliberal rationality, affect the constitution of the subject and their strategies for recognition. Departing from a concern regarding 'affective exhaustion' and paralysis in the face of excessive visual stimuli, the study questions how the exhibition of the body under performance imperatives becomes a form of subjective commodification. A thesis-by-articles model is adopted, grounded in the framework of Psychoanalysis in Extension. The methodological path consists of a theoretical-conceptual-critical analysis, articulating the foundations of Freudian and Lacanian psychoanalysis with Guy Debord's social critique and the moral economy of neoliberalism. The work is organized into three complementary studies: the first addresses the paradoxes of hyperconnection and the feeling of solitude in the virtual universe; the second analyzes the 'body-showcase' through the scopic drive and the Imaginary; and the third investigates the management of psychic suffering as a performance failure under performative logic. The central hypothesis maintains that the contemporary subject is captured by a logic of visibility in which existence appears conditioned upon its conversion into a commodity for the gaze of the Other. It is concluded that digital and neoliberal discourse captures the drive for self-exploitation purposes, demanding new clinical perspectives on the malaise in culture.