Do acadêmico ao algoritmo: a divulgação de história através do canal Historiar-se

Abstract

This dissertation aims to analyze the Historiar-se channel as a contemporary expression of historical dissemination in the digital environment, taking it as a case study to understand practices, strategies, and disputes over authority within the field of Digital Public History. To this end, the following research question was formulated: how is history disseminated through the Historiar-se channel, and how do disputes concerning the authority of the historian unfold in the digital environment? Thus, this study seeks to reflect on the historical perspective presented, as well as on its reception and public reach. Situated within the field of Digital Public History, the research discusses transformations in the modes of production, circulation, and mediation of History, paying particular attention to issues of public reach and the authority of the historian in digital culture. Methodologically, a qualitative approach is adopted, combining a bibliographic review with the analysis of audiovisual sources, especially the video produced by Professor Fernando Nicolazzi, in which the historical narratives disseminated by the group Brasil Paralelo are critically examined. The analysis demonstrates that the digital environment constitutes a space of symbolic and political disputes over the past, where the boundaries between opinion and scientific knowledge are constantly negotiated. The results indicate that, despite the challenges imposed by algorithmic logics and the immediacy of digital platforms, the conscious engagement of historians on YouTube enables the expansion of access to historical knowledge without compromising methodological rigor