Avaliação mercadológica do Campus Educação Física – UFU pelo método evolutivo: estudo de caso

Abstract

Appraisal engineering is the technical field responsible for identifying, in an objective and well-founded manner, the value of assets and rights, especially real estate, based on recognized methods and verifiable data. In the real estate market, its application is essential for reducing uncertainty and supporting negotiations, financing, guarantees, insurance, leases, and feasibility studies. For public and private institutions, appraisal also plays a relevant role by supporting asset management, guiding investments, substantiating acquisition and disposal processes, and meeting demands related to control, planning, and transparency, thus making decisions more consistent and technically justifiable before the various stakeholders involved. Within this context, the present study aims at the market appraisal of the Physical Education Campus, adopting the Evolutionary Method as the procedure for composing the property value. To determine the land value, the Direct Sales Comparison Approach is employed, with emphasis on data collection, selection, and treatment, as well as on data homogenization and the use of software for statistical analysis and validation of results. At the same time, the valuation of the improvements is carried out through the Cost Quantification Method, based on the built area, technical references such as the CUB, and the consideration of depreciation compatible with the apparent age and state of conservation. Finally, the integration of land value and improvement value allows the determination of the total property value, enabling a discussion of the reliability of the data used, the limitations of the study, and compliance with the applicable technical standards.