Projeto de uma tipografia display em homenagem a Rita Lee

Abstract

This Final Paper documents the creation process of "Cilibrina," an expressive digital display font that seeks to materialize the concept of "gingado brasileiro" (Brazilian swing) into a typographic system. The research begins with an analysis of the duality in the national identity—the tension between the "brutal" and the "organic"—and uses the artistic persona of singer Rita Lee as the conceptual synthesis of this transgression. The methodology applies Design Thinking to translate this cultural framework into letterforms, establishing a new and subversive rule of calligraphic construction based on the principles of "Geometric Brutality" and "Tension in the Terminals." The idealization and prototyping process is detailed, from manual sketches to the technical refinement of vectors, validating the creation of "Moments of Gingado"—purposeful exceptions to the rule—as the primary tool for imbuing the font with rhythm and authenticity. The result is a functional design artifact that not only serves an aesthetic purpose but also stands as a tool of expression that carries the irreverence, history, and soul of its honoree, proving that typography can be an act of cultural anthropophagy.