Criação de identidade visual para festival de música alternativa

Abstract

This Project aims to develop a Visual Identity System for an alternative rock festival, based on market studies and the analysis of similar visual identity systems. The project seeks to define key standards and concepts that will guide the creation of the event's brand, its applications and the corresponding visual identity manual. Visual identity, a crucial element in any sector, has the function of conveying the essence, values and personality of an entity. In the case of events, it is responsible for characterizing the environment and communicating the concept of the event through visual elements such as shapes, colors and typography, generating expectations and engaging the public before, during and after the event.