ALT.ER: desenvolvimento de uma ID e de uma revista voltada à música

Abstract

The proposal consists of creating a visual and editorial identity for a printed magazine focused on the indie pop music genre. Starting from an analysis of editorial design as a field that combines aesthetics and functionality in the organization of graphic and textual content, the project aimed not only to explore resources such as typography, composition, color, and imagery, but also to develop an artifact that resonates with the aesthetic and cultural values of the indie movement. The theoretical foundation was based on the history of culture as a commodity, the emergence and consolidation of indie as a countercultural movement, and its later partial assimilation by the mainstream, culminating in the rise of indie pop as a subgenre with more melodic and accessible sounds.