Inteligência Artificial no ambiente corporativo brasileiro: análise de aplicações e desafios a partir de estudos de caso

Abstract

Artificial Intelligence (AI) has been consolidating itself as a strategic tool for Brazilian companies, boosting competitiveness and operational efficiency in several sectors. This work seeks to analyze how AI has been applied in the Brazilian corporate environment, identifying its main contributions, benefits, and challenges. To this end, descriptive research was carried out, based on a bibliographic review of scientific articles that adopted the case study research method, published between 2020 and 2024. The databases used were Oásis BR, CAPES Periodicals Portal, and SciELO, and the main results obtained addressed the application of AI in sectors such as telecommunications, retail, human resources, clean technology, and finance. The analysis of the 10 selected studies revealed that AI has been used to automate processes, reduce costs, improve decision-making, and increase operational efficiency. However, challenges were also identified, such as the technical complexity of integration with existing systems, the need for investments in infrastructure and training, and the limitations of AI in tasks that require humanization and personal interaction. This study contributes to the academic debate by offering a comprehensive view of AI applications in the Brazilian business context, highlighting its relevance as a strategic tool and pointing out paths for future research that quantify the impacts of this technology in different sectors and organizational contexts.