"Em que espelho ficou perdida minha face?": fabricação e recepção do mito Frida Kahlo na perspectiva Latino-Americana

Abstract

This thesis investigates the construction and reception of Frida Kahlo's image from a Latin American perspective, analyzing how her figure has been transformed into a cultural myth over time. Through an interdisciplinary approach, the study articulates concepts such as aura (Walter Benjamin), cultural hybridity and reception (Néstor García Canclini), symbolic capital, and the culture industry, situating Frida between political resistance and aesthetic commodification. The research examines the historical processes surrounding her trajectory, exploring her role as a woman, artist, communist, and popular icon. Frida Kahlo is interpreted as an expression of Mexico's and Latin America's cultural hybridity- an image continuously reappropriated, at times as a banner for emancipatory struggles, at others as a product of the global market. This work highlights how the artist became a symbol of tensions between memory and consumption, tradition and modernity, subjectivity and spectacle.