Análise de um programa de intraempreendedorismo em uma multinacional

Abstract

Intrapreneurship refers to the practice of encouraging employees within organizations to develop innovative ideas, fostering a culture of initiative, creativity, and value creation. This study analyzes the development phases and outcomes of an intrapreneurship program implemented in a multinational company, focusing on the contributions such an initiative can bring to large organizations. The research adopts a qualitative approach and was conducted through interviews with program participants and analysis of institutional documents. The data revealed that, despite challenges such as a lack of clarity in certain stages and communication difficulties with strategic areas, the results were positive. Participants reported improvements in skills such as leadership and teamwork, as well as the strengthening of an innovation-oriented organizational culture. However, the study also identified the need to enhance structural support and ensure continuity of the initiatives after the program’s conclusion. It is concluded that intrapreneurship represents a key driver of innovation and growth within organizations, and future studies are recommended on methodologies that can expand its impact, as well as on the cultural factors that influence its effectiveness.