Projetando o design de interiores para ‘A Caixa’: um novo espaço para eventos artísticos em Uberlândia

Abstract

Uberlândia stands out for its vibrant and diverse cultural scene, offering a wide range of events for residents and visitors. Despite its dynamic cultural landscape, the city still faces a limitation in small, versatile spaces that can accommodate various artistic events, such as concerts, performances, and shows. In light of this, the project explores the opportunity to design the interior of an artistic presentation space by conducting research to understand the needs of the target audience, analyzing similar spaces installed in the city, developing visual identity and concept design for the venue, creating personas, and employing sensory design to create experiences that engage the senses of sight, hearing, touch, smell, and taste. The idea is for "A Caixa" to be a striking, comfortable, cozy, and functional environment for both the audience and artists, featuring a contemporary and eye-catching facade that invites visitors to enter and discover what lies within, reflecting the essence of a space that hosts "out-of-the-box" presentations. Additionally, the space includes a unique feature a pub to enhance the experience for users, making it even more complete and distinctive.