Cartão de aproximação e compra compulsiva: um estudo sobre o comportamento de consumo entre estudantes de administração da Universidade Federal de Uberlândia (UFU)

Abstract

This study examines the relationship between the use of contactless cards and compulsive buying behavior among business administration students at the Federal University of Uberlândia (UFU). The goal is to understand how the convenience provided by this technology influences impulsiveness and unrestrained consumption within the sample group. The methodology involved a case study with questionnaires administered to a sample of students, analyzing the frequency of card use, spending perception, and impulsivity. Results indicated that the use of contactless cards facilitates increased spending and impulsive consumption, although widespread compulsive buying behavior was not observed. The research highlights the role of digital wallets in encouraging impulsive consumption and underscores the need for greater financial education among young people to prevent debt. Future studies could focus on educational strategies and the impact of financial awareness on this behavior.