Discursos em rede: discussões sobre informação e prevenção à violência contra a mulher nas mídias sociais do Instagram

Abstract

Based on the androcentric construction in the development of human culture, this work presents the concepts of gender domination and gender violence as fundamental to understanding the structuring process that persists today. Among the various spaces where gender discourses circulate in contemporary society, the virtual environment stands out, as it plays a significant role in transmitting messages, disseminating information, and articulating social groups, among other things. Within these networks, there are pages dedicated to the prevention of gender violence, which provided the material for analysis. The objective of this research is to investigate how content, interactions, and discourses are presented and resonate on pages focused on the theme of violence against women. The work is justified by understanding the importance of social media for disseminating information and guidance regarding care for women and the need to deepen the understanding of violence against women and how it manifests. This is a qualitative study in the field of social networks, based on the concepts of Netnography and Discourse Analysis. Based on the results, the following axes of analysis were created: “Pathologizing and individualizing discourses of violence against women”; “Dissemination of legal aspects related to violence against women”; “Space for the expression of personal experiences”; and “Strategies and tips for dealing with abusive relationships.” These axes reflect on the various ways of disseminating concepts and information through the pages and the influences and contributions of these.