As práticas ambientais, sociais e de governança – esg e a literatura pop-management.

Abstract

The study of Environmental, Social and Governance (ESG) Practices and their interaction with Pop-Management Literature reveals a fascinating dynamic in contemporary management. The objective of this research is to analyze the advantages and disadvantages of the practices of each of the bases of the ESG tripod, according to popular business literature. The research problem focuses on the following question: how does pop-management literature approach corporate responsibility from the three ESG pillars? The theoretical foundation of this research is based on scientific studies on ESG and corporate responsibility. To carry out the research, a qualitative approach to the researched material and internet research was used. The data collection procedures are: documentary research on the internet. The content analysis method was used to collect and analyze data. Two business magazines were researched: Exame and Época Negócios, VC S/A and Veja. The analysis of the researched material, conducted based on the theoretical framework, made it possible to draw counterpoints between the scientific literature and the pop-management literature on corporate responsibility. The results highlight the importance of strategic integration of ESG practices with the influence of Pop-Management literature, highlighting significant patterns, trends and implications for sustainable management. The results make it possible to identify opportunities for companies to benefit from aligning their sustainability strategies with practices published in management literature. This study offers a contribution to both theoretical and practical understanding of the junctions between ESG (environmental, social and governance) practices and Pop-Management literature.