Plano de negócio para análise de viabilidade de implementação de um restaurante de frango assado na brasa na cidade de Uberlândia - MG

Abstract

The main objective of this work is to develop a business plan to analyze the feasibility of implementing a company in the food sector specializing in grilled chicken, Murika’s Frango na Brasa, located in the city of Uberlândia – MG. The restaurant aims to offer a healthy lunch with high-quality grilled chicken with a variety of unique seasonings and fresh side dishes. To analyze the data, market research, projections, operational and financial strategies were carried out, and feasibility indicators were used for the final evaluation. The results show a projection of total return on investment, known as payback, in 25 months; and a projected profitability of 10%52% per month. Thus, it can be concluded that the company proves to be a viable and promising business, within the standards of its sector.