Mulheres na política brasileira: repertórios interpretativos na Folha de S. Paulo sobre as candidatas à presidência da república em 2022

Abstract

Gender inequality is a contemporary theme, recurring in all spheres of society and present in women's daily lives. In the political field, the reality is no different and the media plays a decisive role in transmitting information, building or reinforcing stereotypes and prejudices. The central aspect established for this research is the representation of women in Brazilian politics, and the general objective of the dissertation is to explore the interpretative repertoires conveyed in the electronic version of the newspaper Folha de S. Paulo about women candidates for the presidency of the Republic in the 2022 elections In the theoretical framework, concepts and perspectives on feminist theories, genders, stereotypes, political gender inequality and the media as a disseminator of representations are presented. In methodological terms, through documentary research, 41 articles were selected in which the four candidates are placed as protagonists and which were broadcast between August 16 and September 30, 2022. The analyzes led to the identification of five interpretative repertoires and all of them , without exception, discredit and/or inferiorize the candidates: women with “a mother’s heart”; women are incapable and dependent; women are confused and nervous; women are different from men and need special treatment; women are funny and hysterical. The repertoires propagated by one of the most traditional communication vehicles in the country are socially and culturally constructed, revealing the thinking of society itself. The analysis points out that the equality between men and women propagated by the Federal Constitution is far from being a reality. In addition to promoting an analysis of gender inequality in the political field and helping managers to include in their public policy agenda actions that benefit women in achieving equality in political representation, this dissertation contributes to stimulating activities, policies and actions that enhance the achievement of one of the Sustainable Development Goals (SDGs) proposed by the United Nations (UN), which highlights gender equality as an obstacle to be overcome so that the population can live in a peaceful and prosperous environment.