Impacto da inteligência artificial nos negócios: uma estratégia inteligente e cada vez menos artificial

Abstract

In recent times, the term Artificial Intelligence, or AI for short, has probably been the most searched for, commented on and/or used in the world. And when we focus this analysis on the corporate environment, it certainly remains at the top of the podium, even more so. Sometimes in a superficial or even erroneous way, but the fact is that artificial intelligence is present in most business scenarios today. And it tends to be so for a very long time, dare I say forever. That's because it's no longer becoming an option, but a foundation. An intelligent and less and less artificial strategy, which has come to change the whole scenario of companies today. Through practical examples, with real cases of companies that have already embraced Artificial Intelligence, research and interviews with experts in the field, the central aim of this work is to understand why this massive adoption of AI is happening, what gains companies are making and to demystify some points of this still embryonic and confusing subject. To this end, a Systematic Bibliographic Review was carried out, focusing on the descriptive analysis of books, news and articles. There has been a great deal of production and movement on this subject, especially in recent years, but the most developed corporations in AI today have been working in the area for many years.