A inovação na indústria e comércio por meio da transformação digital: uma análise do mercado brasileiro

Abstract

Digital Transformation (DT) is an increasingly common topic in discussions about corporate innovation, especially after the COVID-19 pandemic scenario. DT has become an essential element for the strategy of companies across various sectors, through the adoption of new technologies, digitalization of processes, implementation of digital channels for marketing and sales, or even the conception of new businesses. With the population's habits becoming more and more digitized, corporations found themselves needing to keep up with this progress, reflecting it in their operations. Inherent to DT is innovation. As digitalization enables the emergence of new products, processes, and businesses, manifestations of innovative solutions are also magnified. In this context, the aim is to understand the main innovations, technologies, difficulties, and effects resulting from digital transformation in Brazil in recent years, specifically within the industry and commerce sectors, as well as the relationship of these changes with the recent pandemic scenario. For this purpose, a Systematic Literature Review was conducted, focusing on the descriptive analysis of journal articles. Cases from the articles were then categorized and compared with the theoretical framework. As the main results, it was possible to conclude that the analyzed articles well represent the theoretical foundation and can exemplify the proposed categorizations and divisions. Examples of new technologies, innovations, and challenges brought by COVID-19 were also observed. However, there seems to be a certain lack of academic productions providing in-depth cases and more details about DT and innovation, especially in the industry and commerce sectors, which serves as motivation for future productions.