Design gráfico e mobilidade urbana: proposta de atualização da identidade visual do Sistema Integrado de Transporte (SIT) de Uberlândia-MG

Abstract

This work has the objective of promoting a reflection on the relation and contributions between graphic design and urban mobility. This is a relatively new and not much explored field, however, it is very conducive to the emergence of new studies that increasingly deepen the contributions between the two areas, aiming the development of smarter cities and better experiences for individuals when moving around urban spaces, offering visual information in a more efficient and accessible way. Therefore, an update on the visual identity of the Uberlândia Integrated Transport System is proposed as the design project. The method used to develop this work is based on bibliographic review, case study, similar analysis and, for the conception of the visual identity project, the Double Diamond design methodology.