O impacto das redes sociais na divulgação científica: análise do engajamento e alcance das páginas de ciência no Instagram

Abstract

The article explores the impact of social networks, especially Instagram, on scientific dissemination. It seeks to show how scientists and institutions use these platforms to share research and connect with the public. The methodology included analysis of reach and engagement metrics of scientific pages and profiles on Instagram. A page was created for the Paleontological Analysis Laboratory (LABAP) of the Federal University of Uberlândia to observe the impact on campus. The content analyzed was selected based on the quality of information, variety of themes, and profile relevance. The results revealed a lot of scientific information available online, a total of 12 pages were selected to be analyzed. Posts about general interest topics obtained above-average engagement. Specialized posts had limited engagement. The LABAP page reached a significant number of 199 followers and 4,013 interactions, demonstrating the potential of social networks for knowledge dissemination. The article concludes by emphasizing the importance of critical evaluation of information on social networks and adapting scientific content to public interests.