Escurecendo sobre o afroempreendedorismo e black money no Triângulo Mineiro

Abstract

Afro-entrepreneurship is approached as a way to strengthen and empower the black community, using its culture and experiences to bring more empowerment and care to the community. The “Black Money” movement is mentioned as a possible way to combat racism in Brazil by promoting the circulation of money within the black community. The overall objective of the research was to understand the relationship between afro-entrepreneurship and Black Money through a case study in a beauty salon focused on the valorization of black aesthetics. The research results indicate that afro-entrepreneurship is directly linked to Black Money, and that afro-entrepreneurs often unaware that they are contributing to the movement. Ethnic belonging, lack of financial management skills, and the need for public policies focused on the topic were the most prominent points within the research, further highlighting the lack of research in this area.