Diagnóstico situacional sobre a disponibilidade de produtos de origem animal e produtos veganos com certificação no Brasil

Abstract

For some time now, concern for farm animals has ceased to be an exclusive matter for so-called “animal defenders” and has become an issue of extreme importance for the entire chain of products of animal origin (AOP). The rise of veganism can be seen as an opportunity to adapt to changing consumer demands. Therefore, this work raised the profile of food products with vegetarian and animal welfare (BEA) certification in the national market. The data collection was carried out from the quantification of vegan and animal products with certifications respectively on the websites https://svb.org.br/selovegano/produtos/ and https://certifiedhumanebrasil.org/produtos-certos/. Products were also categorized into classes, both vegan and animal-derived with BEA certification. Vegan products separated into: (1) hamburgers/meats/by-products - plant-based; (2) vegetable milk and derivatives; (3) pasta; breads / cakes / biscuits / cookies; (4) sweets and snacks and (5) groceries and those of animal origin, were categorized according to the type of certification according to the Instituto Certified Humane Brasil for the Certified Humane Program. Data were tabulated using Excel® (2010) software, and the results generated from it and presented in graphs according to each variable studied. A total of 643 products were counted, 93% of which were vegan certified. These products come from 124 different brands where there are 47 brands that sell products with BEA certification and 78 brands of products with vegan certification, among this set of brands only 1 brand has certification for vegan and BEA products, in different products. Analyzing the graphs obtained, it was noted that 90% of products of animal origin certified for BEA come from poultry, most of them from laying birds (78%). As for vegan products, the category of sweets and snacks represented 54% of the total number of products. An important fact was the category of hamburgers/plant-based meats/derived products, having occupied the third largest quantity of total vegan products. The category of producers with the greatest participation in the sale of certified products was the individual operator, occupying 41%. It is concluded that certified vegan products dominate the market compared to products of animal origin certified for BEA, with poultry farming being the most representative of the animal production chains, in certification for animal welfare, in addition, it is concluded that there is a need to accession of more categories of animal proteins such as pork and fish.