Entre os números e o estado da arte: Uma análise bibliométrica do mercado editorial brasileiro de 2002 a 2022

Abstract

It can be said that the publishing market acts as a living organism: it is in constant evolution and plays a fundamental role in the dissemination and exchange of knowledge, culture, ideas and ideals. The term itself, “publishing market”, covers the entire production chain of printed or digital materials in circulation, including the preparation of materials, production, publication, distribution and sale of books, magazines, newspapers, e-books, audiobooks and other forms of media in these formats. Therefore, this study is a bibliometric review, which aimed to identify what was produced in the academic environment, from 2002 to 2022, about the Brazilian publishing market. The survey was carried out in the SciELO database and returned 635 articles, after applying filters and manual and individual analysis of the title, abstract and keywords, the result was 129 articles. With the database for the research stabilized, with the software "Microsoft Excel" and "IRaMuTeQ" as support, the analyzes of the productions were carried out. The research results of the bibliometric analysis of the Brazilian publishing market from 2002 to 2022 are presented through graphs and tables that present the authors, title, abstract, year of publication, periodicals and keywords. Based on this survey, the first phase of this research was completed, consisting of quantitative analyses, which led to the conclusion that there is a growth trend in the publication of articles in the period from 2002 to 2022, mainly from 2010 onwards, as well as the number of authors who publish about the Brazilian publishing market; one can notice the preference for individual writing on the theme; the dispersion of articles in different journals. In the second stage, composed of similarity analyzes and application of Porter's theory of competitive forces, it was noted that the results of the similarity analysis highlighted and concentrated studies on the subjects "book", "editorial", "translation" and “literature”, and a potential interest in works on adjacent themes such as “contemporary”, “independent”, “journalism”, “social”, “woman”, “black” and “teaching”; Porter's five forces analysis, in turn, reflected the high bargaining power of suppliers, mainly agents in the graphics industry, and a concentration of power in the hands of a few dominant publishers, which may make it difficult for new competitors to enter. It is believed, therefore, that this bibliometric survey about the Brazilian publishing market contributes to the recognition of the sector as a subject of study, pointing out the main topics of interest in the last twenty years, presenting the panorama of a relevant market in economic and social levels, little studied, and its influence on the composition and insertion in a larger productive chain. It also collaborates with market analysis, based on a strategic vision grounded in the perspective of the book production chain and sectoral analysis, and helps with future research that seeks to understand the academic production of this subject and its trends, in addition to visualizing about the macroenvironment and which are the main agents that make up the book production chain.