Inovação e crescimento em microempresas: Um relatório técnico sobre reposicionamento e transformação digital em uma agência de eventos

Abstract

This technical report has the objective to present how innovation and growth was generated in a micro enterprise in the city of Uberlândia through the application of two strategies: repositioning, and, digital transformation. As for the research method, the exploratory- descriptive was chosen. In addition, the technique of observation and direct participation was used, with a total of 17 weekly meetings over a period of four months. Furthermore, it is important to mention that Crisdecore is currently dealing with two major challenges, its sales cycle is very slow and its number of sales is very low. Regarding the repositioning strategy, it was proposed to modify three focal points to reduce the sales cycle, and, consequently, generate innovation. As for the digital transformation strategy, it was proposed to modify three other focal points to increase the number of sales, and, consequently generate growth. As expected, the implementation of these modifications resulted in positive impacts for Crisdecore, that is, the objective of trying to generate innovation and growth in the microenterprise, based on the repositioning and digital transformation strategies, was successfully achieved. And, as the entire attempt was documented, the second objective was also achieved. Thus, in addition to this work serving as an incentive for other micro enterprises in similar situations, the two major challenges of Crisdecore were solved.