Algoritmos de aprendizagem de máquina nas redes sociais: Uma leitura psicanalítica

Abstract

Psychoanalysis had a lot of transformations along the Freudian work. Sigmund Freud recognized that his theory was able to be transformed according to the clinical phenomena that emerged and to the social and political transformations of its time. By the comprehension that that mutation is part of the history of Psychoanalysis as a whole, this research sought to investigate contemporary aspects that weren’t contemplated in the classical productions, in particular, the social media. Research works that elaborate the subject in contemporaneity were retaken, considering that it’s in the prevalence of the body, action and intensity that the discontent makes its presence nowadays, not only in the classical conflictual form theorized by Freud. On the assumption of the subjective constitution that has the Market as the big Other that offers a lot of content, the subject comes across countless contradictions and inconsistencies, causing a confusion between demand and desire. We interrogated about how that subject of the digital culture relates to the Machine Learning (M.L.) algorithms present in the diversity of digital apps, considering that the artificial intelligences personalizes the content offered in the feed, paralyzing the subject. Thus, it was possible to write some insights about alienation, anguish, inhibition and desire of the contemporary subject in face of digital culture, recognizing its specificities in comparison to Sigmund Freud’s time.