Estudo do comportamento compulsivo de compra de universitários durante a pandemia

Abstract

In consumer buying behavior, cultural, financial, social and psychological factors have the power to interfere with the positioning of goods acquisition. Given this importance, the present work sought through the themes: Compulsive Behavior, Compulsive Buying Behavior (ONIOMANIA) and Consumerism to reach the objective of verifying whether university students presented a compulsive buying profile, in the pandemic period. The methods used for this analysis were Survey, with a quantitative approach, and non-probabilistic convenience sampling. The questionnaires were applied online to 72 students of Business Administration, Production Engineering and Accounting courses. The Richmond Compulsive Buying Scale was also used to measure the students' level of compulsion. However, the results found in this research using the aforementioned methods were not enough to state that university students have a compulsive buying profile. Even if, in some cases, traits inherent to oniomania have been presented.