Comportamento do consumidor em relação ao ensino de línguas

Abstract

The theme of this academic research was aimed at students from language schools in the city of Uberlândia (MG) and region, and its main objective was to verify how consumers of these courses evaluate the attributes of the schools they chose to attend and learn a foreign language. Specifically, the objectives consisted of: i) Identifying the time dedicated to learning a second language; ii) Check how students pay for the learning of a second language and iii) Measure the students' perception of the attributes of the language school where they study. In the methodology. A quantitative research was carried out. For data collection, a questionnaire was used using the Survey Monkey tool, which was made available online for students, making a total of 226 respondents. As a conclusion of the study, it was observed that the cost of the course was the item worst evaluated by students, while the training and experience of teachers were the items best evaluated.