Mídia social digital e política: interatividade e diálogo no uso do facebook no contexto pandêmico das eleições proporcionais 2020, em Uberlândia

Abstract

This work discusses and analyzes the electoral campaigns of the three first placed in the 2020 municipal elections: Sgt Ednaldo, Antonio Carrijo and Dandara, for the Uberlândia City Council. Academic production focuses on the use of Facebook through the concepts of interactivity in digital social media and dialogue in politics, considering the pandemic context of Covid-19. The presentation of the themes and elements published on the candidates fanpage makes it possible to identify the concept of interactivity and dialogue used in the candidacies, and whether the electoral political communication strategy can be reapplied in non-pandemic contexts. The analysis is based on the Positivist theory and on the Functionalist Analysis method, in order to value the observable reality in fanpages and the theoretical problematization of the communicative process.