#RespeitaAsMinas: o Twitter do Corinthians feminino e a ressignificação do futebol de mulheres

Abstract

The work seeks to analyze, through the profile of the corinthians women's soccer team on Twitter, the relationships established between online social networks and the current scenario of women's soccer in Brazil, which is constantly evolving, especially when it comes to media coverage of this sport. For this, I recover through some bibliographic references the history of women's soccer in our country, the emergence of sports journalism, its application, the relationship between journalistic coverage and women's soccer, and the insertion of social networks in this space. I use as a methodological path the concepts and reflections of Raymond Williams on cultural studies to understand how and to what extent the Twitter narratives of Sport Clube Corinthians Paulista have contributed to the visibility of women's soccer, straining new forms of recognition of players in the sports scene. The analysis made to try to answer this personal inquiry appropriates 270 tweets published by the club, from July to December 2021, divided and analyzed in thematic topics to understand what content strategies adopted on the team's Twitter and how they contribute to the resignification of the presence of women in football as players. Therefore, what can be seen with this research is how corinthians athletes are placed as protagonists in all publications, how the club cares about bringing to its public data about them in the championships, career, besides being an official channel for alvinegros fans and sports lovers to establish connections with the players and be aware of the main information of the team, such as health conditions, games, broadcast channels, among others. Thus, the narratives adopted in online social networks, in the case of this work, on the Twitter of the female Corinthians, have great relevance when the subject is the cultural transformation and the gain of visibility that women's soccer has been going through in recent times.