Televisão e Internet: estudo sobre as adaptações da linguagem audiovisual em diferentes suportes

Abstract

The present monograph took into consideration the importance of audiovisual in contemporary societies, as digital platforms have increasingly made possible the dissemination of these contents, besides the habit of consumption by mass media (television) and its characteristics have changed with the new forms of interaction between the producer and the consumer of information and the challenge of producing audiovisual thinking about television and the internet. Given the complexity of this scenario and assuming that most television audiovisual products already include strategies for dissemination on the Internet, the present monograph aimed to analyze how these adaptations are made and whether they are being assertive when reaching consumers. The theoretical line adopted is based initially on the six elements of webjournalism and, subsequently, broadened by the discussion about journalism in a database. Based on the case study methodology, this research describes and analyzes the adaptation elements present in a video produced for television support and later distributed to the web. The detailed analysis of the material has shown that the mass media has used strategies of adaptations specific to the virtual environments and, more than that, the reading of the television content now depends on the knowledge shared on the web.