Ascensão e queda no preço das ações da Magazine Luiza durante a pandemia: uma análise sob a ótica dos indicadores financeiros

Abstract

In March 2020, the Covid-19 crisis was declared a pandemic. Before that, Magazine Luiza had been standing out for its consolidation in the market and expansion strategies, especially in online sales. Even with the pandemic scenario, the company kept showing significant growth until mid-2020. However, the company has been suffering constant decreases in its share price, and in this context, many gaps remain open regarding this unique behavior observed. Therefore, this research aims to analyze the behavior of the stock price in the light of the company's economic and financial indicators during the Covid-19 pandemic. For this, an analysis of Magazine Luiza's financial statements was carried out through its indicators, as well as the analysis of the price of its shares. For comparison and analysis purposes, information from its competitor Americanas was also used. It was possible to notice that even during the pandemic, Magazine Luiza kept working hard in a diverse ecosystem, even if the counterpart could impact its indicators. Its liquidity and indebtedness were affected due to the increase in its inventories and borrowings in this period. In addition, the strategy adopted, which aims at long-term returns, impacts the price of its shares due to the uncertainties generated for investors.