Neoliberalismo e ciberespaço: mercado de dados, concorrencialismo social e pós-verdade

Abstract

It is about analyzing neoliberalism, seeking to identify social aspects that structure cyberspace. In order to do so, influential perspectives on neoliberalism are approached in order to seek to understand the concept of “neoliberal reason”, allowing to highlight some social effects of this doctrine. Furthermore, the aim is to underline the influences of that current in the structuring of the digital environment and cyberculture, as they present themselves today. In terms of theoretical support, the proposal is based mainly on postulates by Christian Laval and Pierre Dardot, particularly on the proposals present in the work entitled A Nova Razão do Mundo (2017). Michel Foucault's proposals are also taken as a reference, in his course entitled Naissance de la Biopolitique (1978-1979). Finally, analyzes of the digital environment and the digitization of politics proposed by Letícia Cesarino in different works of her authorship are considered.