Trabalho remoto no Brasil: proposta de um hub de conteúdo digital

Abstract

The proposal aimed to create a structured website like a digital hub regarding remote work. The development of the present study allowed us to know the most important challenges concerning remote work in Brazil, to produce and select content that would clarify the most doubts and objections faced by professionals and industries related to the model of working from everywhere and/or out of the company environment. The methodology of this study concerned first monitoring social media for the choice of the themes and the target audience. Design Thinking was then applied for the discussion of the major idea of the project (Digital hub), followed by the Business Model Generation. Digital hub was proposed as a business model, and then, interviews were conducted, based on the previously defined themes, and followed by professionals with expertise on the relation of remote working modality. The results revealed a quick increase of the remote working modality in Brazil and in the whole world, mostly after the impact of the COVID-19 pandemic. In conclusion, the Digital hub proposed will provide applicable content about remote work to a growing group of professionals and companies who may be interested in this subject.