Tradução comentada de um site universitário e tutorial para uso de uma ferramenta tecnológica de apoio à tradução

Abstract

Website localization and internationalization are practices that, among other objectives, aim at (i) reaching and attracting clients in new markets; and/or (ii) providing more credibility and visibility to the institution, company or product for which its content is intended. As far as the internationalization of universities' websites is concerned, both goals might be present depending on the institution’s objectives, but there has been a tendency to use English as lingua franca as a way to promote the institution at a global level and attract students from different parts of the world. The use of computer-assisted translation tools (CAT tools) boosts the translator’s work involving website translation, allowing them to perform a higher quality translation in less time. This increase in productivity and quality in less time is possible due to features of CAT tools such as text segmentation, translation memory, glossary, and machine translation support. However, to take full advantage of these features, the translator must know the tools available and what each has to offer, as a wide range of tools is available on the market for different platforms such as websites, software, and mobile applications. This paper’s aim is threefold: (i) to perform a translation of a university website with the aid of a CAT tool, (ii) to discuss and comment the resulting translation considering the perspective of website internationalization, and (iii) to prepare a tutorial with the basic features of the CAT tool used. To accomplish this goal, the CAT tool Alchemy Catalyst Pro 11.0 was used after its license had been kindly granted by its developers. Moreover, full access was granted to the website of the Bachelor’s Degree in Translation, from Universidade Federal de Uberlândia. This allowed the author to carry out a work as close as possible to a translator’s reality, with the establishment of a virtually real translator-customer relationship and the possibility of having the website published. In addition to the presentation of the aforementioned website and the preparing of a tutorial for the said tool, this paper also provides comments about the translation product and the tool used to render it. Among the contributions of this paper is the rendition of a material that may be used in the classroom.