Propaganda no Facebook dá resultado? O caso de uma microempresa de fabricação de móveis de Uberlândia-MG

Abstract

This paper looks at the publicizing efforts of a furniture microenterprise through radio and Facebook advertisements, and seeks to make a comparison between the results obtained. The study describes how the ads and their content were created, and exposes the results observed during the period of the ads and their impacts in the subsequent months. The study is based on the analysis of results provided by the company, the opinion of the company’s administrators, and the results obtained by Facebook's analytical tools. The analysis showed that the results obtained with radio were not so promising since it resulted neither in relevant variations in sales and revenue nor in visits to the store. On the other hand, the results obtained by Facebook brought satisfaction to the managers, especially regarding the search for the company. Sales volumes and revenues were also studied in order to compare them with previous periods and analyze the variations generated. It is important to add that the results obtained may not be linked only to the use of ads, but they may have also been influenced by the growth of the furniture industry during the analyzed period.