Plano de negócios para o desenvolvimento do Vênus Motel

Abstract

Surviving in the motel business can be an arduous task, given that it is a rapidly growing market, and the number of competitors is representative. To increase the chances of success, the entrepreneur must carry out a correct planning about the activities and resources that the enterprise requires. The relevance of the business plan is evidenced, which through formal and objective language, presents the entire business conception, which contributes to facilitate the understanding and acceptance of the business by the stakeholders, while easing the exposure to risks by part of the entrepreneur. In this way, this work aims to present a business plan proposal from the company Venus Motel, in order to guide the actions of the entrepreneurs towards the best results and establishing bases for a more technical and objective strategic planning. The results show that the company has a positioning of offering suites at low cost, but seeks loyalty and attraction of customers. To that end, the proposed marketing actions aim to bring special attention to this objective, but that correspond to the budget provided by the owners. This business plan demonstrated that investments can bring returns in a short time and thus, retain current customers and attract new customers. Strategic and market analyzes showed evidence that the motel business is a promising market, based on human entertainment. If well structured, the investments can be successful and increase the profits of the owners.