As intenções empreendedoras na carreira de digital influencer

Abstract

The appearance of the foxglove influencers happened through the appearance of the Internet, of the social media, like reflex of a society that started to show his daily life, it sweats preferences, his way of living, modifying and interfering in the forms of being and of being of the contemporary world. At present, the technology of the information and of the communication started to alter the form of as the persons if they interact, they communicate and they acquire knowledge, so, the paper of the digital influencer is to undertake on these questions. The society started to trust the spreads of the messages that are transmitted by them in this virtual universe, which practise power on his followers because of having credibility. They produce confidence while spreading marks and to wake a bigger interest of his public in the products and / or services conveyed in his mediae. The objective of this work is to understand the enterprising intentions in the foxglove run influencers. The methodology one opted for the qualitative inquiry, with interview semistructured like technique of collection of data. Foxglove influencers interviewed they are from the city of Uberlândia-MG and the choice was for convenience not probabilística. The results pointed that the profile of the influenciadores is similar to the profile of an entrepreneur, and the run of the digital influencer can be considered an entrepreneur. The matching enterprises are essential and a road of double hand between the digital influencer and the sponsors.