Plano de negócios: viabilidade da abertura de um salão de festas infantis na cidade de Uberlândia-MG

Abstract

Progressively in Brazil parents and guardians seek for places to throw birthday parties for their children. With the variety in the market wonder adults and kids, making them wish for their day to be just as special and unforgettable. This business scheme was planned to search and ascertain the pros and cons of opening a place for kids birthday parties in Uberlândia. Even with all the others competitors in the market, 'Dia Encantado' aims to achieve what the market is lacking, without all the worries that the parents have and focusing in each detail to make the party perfect and as enjoyable as it can get in that special occasion. Therefore for the planning of this business scheme, the main goal and the specific objectives were achieved by research, fetching real prices and values in the market, that way it can provide how profitable opening a place for kids celebrating their birthday in Uberlândia can be. Everything that was needed to be planned and analyzed was successful. Firstly the research took part in market aspects, making surveys with possible future clients, competitors and providers opening a better look into the market. For the strategic planning the target market of the company is within the Triangulo Mineiro, especially because it has perfect prices, with all entertainment desired and quality that the target audience seeks. After all the research, analysis and exposed facts it's very clear to see the full potential of the business, it tends to grow even more and not just in Uberlandia, but in the whole country. After all, there will always be a children ready to celebrate their birthday in the children's Party House Dia Encantado.