Perfil dos consumidores da carne suína no oeste de Santa Catarina comparado aos do oeste de Minas Gerais

Abstract

Pork is the most consumed animal protein in the world, disregarding fish meat. Globally, Brazil is the fourth largest producer of pork and the sixth largest consumer. Despite the existence of information campaigns on pork, many consumers still do not see it as a healthy and good quality product. The aim of this research was to evaluate the behavior of pork consumers, as well as the variables that limit consumption. The research was carried out in three Brazilian cities important in the production of pigs: Chapecó, Uberlândia and Patos de Minas. It was performed based on a sample of 125 interviewees, in which participants answered a questionnaire and were not identified at any time. It was found that consumption of pork in the three cities is low because of misinformation and / or belief in myths. Therefore it is necessary to invest in marketing to break the existing myths and taboos thus improving the image of swine and consequently increasing the consumption of protein.