Empresas orientadas a dados e análises: a tecnologia está a serviço da tomada de decisão?

Abstract

The intense process of creating digital data (internal and external) has translated into challenges and opportunities to the organizations, as long as extracting relevant information to support decision making requires changes in their models, processes and business vision. By making data-driven decisions, organizations aim to generate value for their stakeholders and develop sustainable competitive advantages. Thus, the objective of this paper was to analyze the level of data maturity and analysis as drivers of the decision-making process in a business group, from a data and technology perspective. A data maturity and analysis model developed by the Computer Science Corporation (CSC) was adapted for the study. A mixed research approach was used in which, in the first stage, a quantitative study, a survey was carried out with 175 participants and, in the second stage, a qualitative study, eight focal groups were carried out, reaching a total of 66 participants. The quantitative results point to an intermediate level of maturity, the Repeatable level. However, the qualitative results point to the basic level of maturity, named Ad Hoc or Sporadic. In both cases, the results suggest the need for investments in appropriate technologies capable of collecting, integrating, analyzing data and making it available for the decision makers as well as allowing the incorporation of analytical solutions in the existing business applications.