Olhar para o passado, caminhar para o futuro: campanha transmídia de celebração dos dez anos de criação do Instituto Federal do Triângulo Mineiro

Abstract

The ten-year anniversary of the creation of the Federal Institutes of Education, Science and Technology, which includes the Federal Institute of Triângulo Mineiro - IFTM, was celebrated on December 29, 2018. The need to strengthen IFTM's image due to the unfavorable political scenario, and the commemoration of the date by all the brazilian Federal Institutes were the motivators for realizing a campaign telling the history of the institution in the last decade, planned by the researcher and executed by him and the IFTM Communication team. It was presented the performance of the IFTM in several facets, reinforcing with its stakeholders the importance of its existence and informing its community about the services offered to it. For this purpose, techniques of transmedia storytelling were used, associated to the rescue of the institutional memory and the strengthening of its identity. Models of study of transmedia products, usually employed for analysis, were used as tools for the construction of a narrative universe on which the campaign was based.