Centros de serviços: análise de seus desafios em diferentes estágios do desenvolvimento

Abstract

This research describes and analyzes the challenges in managing Service Centers in private multinational organizations, relating such challenges with the developmental stages of such organizations. The research has a functionalist approach, of qualitative profile and of an applied nature, using multiple cases study, and the data collection was made through semi-structured interviews. The public interviewed are managers from three private multinational organizations, based in Service Centers in the South and Southeast of Brazil, from different economic sectors. Each of the three organizations is in one of the three different stages that mark the evolution of a Service Center: pre-implementation, implementation, and post-implementation. The conclusion is that the challenges can effectively be located according to the level of development of the Center, and they are related to the following factors: Organizational Structure; Costs Reduction; Customer Relationship Management; and Processes. Some challenges are recurring for the entire existence of the Center, some present less initial relevance, gaining relevance later, while still other challenges have their complexity diminished over time, only to gain criticality on later stages, given the proper conditions. As practical application of this research, conceptual maps were prepared describing the challenges according to the stages where they are present, allowing the leaders of such organizations a tool to place themselves, position strategically and, therefore, plan their next steps, making the best out of their resources and time.