Crise econômica no Brasil: o desempenho dos indicadores financeiros de quatro empresas listadas na B3

Abstract

The present crisis lived in Brazil today is causing several reflexes in the market. This article will provide an economic-financial analysis of four companies with open capital listed in the B3, analyzing how they reacted in the moments of economic retraction. The general objective of the study is to analyze the development of the indicators of liquidity, profitability and indebtedness in the period from 2011 to 2013, moment that the country presented financial stability and in the years from 2014 to 2016, a period that was marked by the economic recession in the country. The collected sample was composed by companies with open capital being the CVC Brasil operadora e Agência de Viagens S.A., Guararapes Confecções S.A., Natura Cosméticos S.A, e Via Varejo S.A. The research is classified by the objectives as descriptive, regarding the proceedings it is documentary and the approach of the problem is defined as quantitative. Based on the analysis of the accounting demonstrations and results of the financial indicators, it is concluded that the economic crisis in Brazil influenced in the results of the exercises of the four chosen companies, and according to reports from the administration and performance, the businessmen used that situation to practice new market strategies aiming to increase their results and reallocation of sectorial position.