A importância da análise financeira para a tomada de decisão nas empresas: estudo de caso em uma instituição de ensino

Abstract

The decision-making process is always present in people's daily lives, from a choice of the clothes to be worn to the decision. Tomarcip is not always easy and it needs a lot of knowledge and procedures that are useful for the success of the decision maker. An analysis of the financial statements tends to lessen a dependence on hunches and intuition, and thus attenuates as uncertainties in decision-making as it detects economic and financial strengths and weaknesses of the business and reveals that the areas within the corporation are purposefully perfected. The objective of this study is the analysis of the financial analysis within the decision making of the companies. This article presents a decision-making process and an analysis of the financial analysis through bibliographies of specialists and through a case study about the graduate institution. Even though we control the financial statements in the most correct way, we can find unsatisfactory and undesirable results, since there are several other factors that affect the daily life of the company. Information analysis is a great ally in the decision making process, but it does not guarantee the success of the business. It can predict unfavorable situations to make the right decisions at the right time, and thus, optimize the gains and mitigate losses.