Tem que pagar pra nascer, tem que pagar pra viver, tem que pagar pra morrer: mercado funerário e distinção social

Abstract

How to think the funeral practices around the post mortem in contemporary capitalism? How to analyze the funeral rites from a society that streamlines before the new strategies of the market all the time turns to the end consumer? What are the social meanings of these rituals before a society divided into classes and different capacities material and symbolic consumption? These questions arise from the analysis engendered by the materialist conception of history, which sees all the productive forces and social relations of production as a basis for the formation of political ideologies, religious meanings, moral codes, legal systems, education, communication, collective representations of feelings and funeral rites. Thus, this research attempts to grasp the current configuration of the funeral market, especially the multiple meanings (economic, social and cultural) of the process of post mortem engendered within the Uberlândia society. It is intended to specifically identify how the federal and municipal government and the funeral of the town involved in the significance of this event, but also check the social groups that use funeral official apparatuses, funeral services legitimated by state. It also seeks to analyze the advertisements these companies convey the city and understand the market strategies and symbolic-ideological whereby morticians interpellate their customers. The aim is to understand how diverse funerary products being marketed and see if somehow expresses the social distinctions.