Eco-inovação no Brasil: uma análise a partir da PINTEC 2011

Abstract

In recent years, the environmental issue has gained importance in the economic and political debates around the world. In this new wave of environmental discussions, a paradigm that has gained relevance in the discussions was the green economy. With the aim of contributing to the construction of a model of sustainable development and to lessen the impact of man on nature, the green economy, proposes measures and concrete solutions that cause internal changes in the productive system, mainly using green technologies and Eco-innovations. Despite the caveats and criticism surrounding the topic, both the green technologies and Eco-innovations have become increasingly evident and significant on the world stage. However, despite the Eco-innovations are a proven reality and consolidated in international literature, in Brazil, little attention has been given to them. Thus, the objective of this dissertation is to establish an overview of adoption of Eco-innovations, in Brazil identifying characteristics and its main determinants. For this, will be estimated probabilistic models (probit and heckprobit) based on micro-data for company on Innovation Research (PINTEC) of 2011. The results show that eco-innovative companies in Brazil are, in general, national capital companies, are not part of a group, are not exporters, its main market is the Brazilian, and a few receive Government incentives. The decisive Brazilian Eco-innovations are more related to the innovative result and not with aspects related to the effort to innovate. The results indicate that the decision to eco-innovate tends to be influenced primarily by the search of better organizational structures that allow greater flexibility and lower production costs, as well as the intention of the companies conquer new markets and to improve the quality or image of the product or service.