Radiodifusão educativa no ensino superior: TV Educativa da Universidade Federal de Uberlândia - percepções e perspectivas

Abstract

This study aimed both to describe and analyze qualitatively the trajectory of the University Television from Universidade Federal de Uberlândia (TVU) in the period 1996-2011. In this way, we conducted a survey and documentary literature in order to assess, in light of historical and dialectical materialism, which the social impact of TVU in reality. The historical analysis of the regulatory framework of broadcasting and the public policy Brazilian study applied to University TV in higher education showed that these are not satisfactorily fulfilling their constitutional purposes. Among others difficulties, this fact must be: the lack of public resources specifically designed to meet their duties; interference of market interests, lack of both understanding of the institutional role and importance within the university administrations, and significant resistance from faculty employment and educational use of communication technologies. It was observed that, these difficulties were also experienced by TVU, since its inception in 1988, as a concession of the State to Fundação Rádio e Televisão Educativa de Uberlândia (UFU contracted with). In these context, the representation of managers and content producers who worked on TVU, in the period 1996-2010, showed that they have always lived with these difficulties, despite the Federal Government to promote national debates and a National Communication Conference (in 2008) that included University TVs. Among others things, these debates have ratified a sense of the progressive sectors of society, related to the need to establish a new regulatory framework for educational broadcasting in the country. An analysis of opinion polls conducted by committees of UFU own assessment revealed that between 2001 and 2005 only 8% of the community attended TVU in search of institutional information, and that 54% of teachers considered \"poor to fair\" services communication offered. In 2010, through a methodology that established a cut of frequency equal to or greater than 70%, TVU appeared only in the category of technical and administrative staff, with a frequency of 73%. In this manner it is crucial ensure the existence of the University TV. To this end, we suggest a broadening of the debate about its institutional role as an instrument of counter-hegemonic formation and diffusion of knowledge and expertise, and ensure budget allocation, with public funds as a way of overcoming its financial difficulties and structural chronic.