A moda como indústria criativa: contribuições da experiência chinesa para o fortalecimento da economia criativa no Brasil

Abstract

This article examines the concepts of the creative economy and creative industries based on the 2010 and 2024 UNCTAD reports, using them as a framework to analyze the development of fashion as a cultural creative industry in China and Brazil. By examining Chinese public policies, with emphasis on the 11th to the 14th Five-Year Plans (2006–2025), the study seeks to understand how China's experience can contribute to strengthening fashion as a creative industry in Brazil, particularly following the reestablishment of the Secretariat for the Creative Economy in 2025. To this end, a qualitative study with an interpretative approach was conducted, based on a bibliographic and documentary review. The findings indicate that strengthening fashion as a creative industry in Brazil depends on the formulation of consistent, coordinated, multidisciplinary, and long-term public policies capable of enhancing the sector's competitiveness, promoting Brazilian cultural identity, and expanding the country's international presence by transforming its symbolic capital into economic value and cultural influence