Tecnologias digitais e visibilidade em uma cadeia de suprimentos agroindustrial: um estudo de caso regional

Abstract

Contextualization: In agribusiness, one of the most important sectors in Brazilian economy, technologies have being used more frequently, causing changes in visibility among the links of the supply chain. Objective: This study aimed to analyze how visibility, achieved through digital technologies, can support disruption management in the grain supply chain of the agribusiness sector in Brazil, particularly in the South of Goiás and the Triângulo Mineiro regions. Method: The research adopted a case study method, using semi-structured interviews conducted with 16 managers operating in the defined region. The interview protocol covered four stages: Disruption Analysis, Visibility Analysis, Digital Technologies, and Consequences of Visibility Applied through Technology. For data treatment, classical content analysis and comparative and contrast analysis were applied. Results: The results indicated that visibility is strengthened by digital technologies, which also assist in disruption management due to the speed of information and the ability of managers to prepare in advance for moments of instability. The findings also revealed which technologies support disruption management and how this occurs, as well as how digital communication technologies can enhance visibility across the supply chain. Alignment with the PPGAdm concentration area (Regionality and Management) and research line: The study aligns with the Regionality and Management concentration area by analyzing grain supply chain management while considering the specific characteristics of the South of Goiás and Triângulo Mineiro regions. Impact and innovative character in intellectual production: Through its results and propositions, the dissertation demonstrated how digital solutions can expand visibility within the supply chain, generating impact and innovation in academic production. Economic, social, and regional impact: The economic impact is related to increased efficiency and the reduction of losses, which consequently lowers financial expenses across the supply chain. The social impact is linked to reducing negative effects on the population, since the application of the research results may promote greater interaction among supply chain links and, as a secondary outcome, reduced use of inputs and rework due to lower losses. From a regional perspective, the results are expected to contribute to the advancement of technological visibility and economic prosperity in the studied regions. Regional implications: The regional implications indicate that the adoption of digital technologies in grain supply chain management contributes to the development of the South of Goiás and Triângulo Mineiro regions, promoting more efficient resource use and improving disruption management within this supply chain. Sustainable Development Goals (SDGs) addressed in the research: Considering the United Nations 2030 Agenda, the study aligns with SDG 9 – Industry, Innovation and Infrastructure, particularly targets 9.4, 9.5, 9.a, 9.b, and 9.c. It also aligns with SDG 12 – Responsible Consumption and Production, especially targets 12.3 and 12.8.