Mulheres no Controle: uma campanha sobre a violência de gênero nos games

Abstract

The project aims to expose the various forms of symbolic and verbal violence experienced by women in digital gaming environments, using graphic design and visual communication as tools for awareness and social transformation. The initiative seeks to promote respect, representation, and female inclusion in the gaming scene through the creation of digital and printed materials, such as flyers, social media posts, a denunciation video, and a complete visual identity, reaching both female and male audiences. Inspired by principles of guerrilla marketing and social design, the campaign aims to provoke reflection and engagement regarding the toxic and misogynistic behavior present in gaming communities. The project reaffirms the role of design as an agent of cultural change, emphasizing the importance of expanding academic debate on gender and games in Brazil and fostering safer, more inclusive, and equitable spaces for women players and developers.